When we look at dynamic digital signage, it is vitally important that we know the standards when it comes to frames per second in the world of A/V. To create the illusion of motion, video (just as with film movies) consists of a series of images displayed in rapid succession. Each single image is referred to as a Frame. The number of frames displayed per second is the Frame Rate. Ranging from 24 Frames Per Second (FPS) to more than 60, each video rendering standard has a purpose and appropriate set of applications. This is a long subject for a later post.
What is important to know is that the images on your digital display, especially those incorporating “motion” and transforming from one context to another, are relaying far more information than any set of words could ever reproduce. Why is this? It is closely linked to the nature of the left and right hemispheres of our brains.
The main theme to emerge… is that there appear to be two modes of thinking, verbal and nonverbal, represented rather separately in left and right hemispheres respectively and that our education system, … and modern society discriminate against the right hemisphere. –Roger Sperry (1973)
“… now that computers can emulate many of the sequential skills of the brain’s left hemisphere – the part that sees the individual trees in a forest –… it’s time for our imaginative right brain, which sees the entire forest all at once, to take center stage.” – Dan Pink, NY Times, April 6, 2008, “Let Computers Compute. It’s the Age of the Right Brain”
You might say that we have entered the Age of Dynamic Digital Signage. Each of us, you, me, our audience, all have the capacity to absorb untold millions of bits of information in one gulp, so to speak, via our Right Brain attributes, as we look at an image, a scene, or a face. The Left Brain, on the other hand – the younger, less primal brain – needs to immediatly judge and sort, pocketing bits of data and filing each into a mental file folder based on its qualities. This entire subject comprises the material of tomes, millions of pages of research devoted to the amazing conversation and unique languages of the left and right brains.
All you need to know is that pictures really do convey a thousand words. What a boon for digital signage! The medium that is best able to convey mood, feeling, subliminal connection, brand building, and appeal to the senses is electronic digital signage! Combine music, the engaging montage of images in support of a product message, and you are finally able to hold attention, lift sales and build your brand’s appeal.
…“The era of ‘left brain’ dominance—and the Information Age it engendered —Is giving way to a new world in which ‘right brain’ qualities— inventiveness, empathy, meaning— will govern.” —Dan Pink, A Whole New Mind.
Inventiveness… empathy… meaning. These are qualities that should be imbued within your digital content design. LobbyPOP is gifted with a talented team of dedicated and creative humans who use technology – audio and visual elements – to create powerful messaging that goes far beyond what digital print alone could ever achieve. You are invited to visit the LobbyPOP YouTube channel to experience some of the magic.
“Imagination is more important than knowledge.” — Albert Einstein
Next post: How About Color, Contrast and Brightness?