A CPA and a Digital Sign

This is a story about why a digital sign expert is an invaluable partner to busy professionals.  It is also a story of a very hardworking CPA, who spent 30 years building his practice. He employed 14 staff, and leased a nice, large set of offices in a beautiful skyscraper.  He did work weekends, nearly all of the time. And tax season had him losing hair. Yes, he had pretty much arrived at a solid and financially sound place.  But, clients who entered his lobby could see… nothing.  There was a coffee table, some chairs, and a glass window to the view conference room view. In the conference room was a dead tree. 

Not surprisingly, all businesses must expect to lose – and need to replace—about 10% of their clients each year. Those clients have moved away, or otherwise stopped operating in the same marketplace.  Well, this CPA was working so hard, even double-time, to keep clients satisfied, and to gain new clients. He was replacing clients, but not really growing very quickly these days. 

One day, a LobbyPOP representative pointed out what potential new clients see when they finally arrive at the CPA’s offices. They see…. Nothing. Except, of course, the dead tree in the conference room and pictures that are yet to be hung on the walls.

The CPA was so busy all of the time, he could not even get his lobby in shape. Not even hang more than a picture or two. In fact, he did not feel comfortable with designing nor decorating his own lobby.  He was outside of his comfort zone, that zone involving numbers, and math. 

The LobbyPOP representative encouraged an immediate, small make-over. This included an LCD flat-panel screen with customized edutainment DVD to play continuously, plus pictures hung, plants replaced, and Viola! Within 30 days, the CPA was, for the first time ever, gaining every new client that appeared as a prospect at his business! 

He, honest to goodness, started taking weekends off, and spent time with his wife, son and daughter. He attributes this change, after 30 years, to the introduction of LobbyPOP concepts for image-building, and making a first impression that lasts.

See the amazing transformation at www.lobbypop.com

What’s in your lobby?

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Wallpaper On Demand

Sign-Age of Tampa Bay, a LobbyPOP Pro
Sign-Age of Tampa Bay, Member of the Sign Biz Network and a LobbyPOP Pro

If you really want to make a statement through your visual communications mediums, then you will not only place those gorgeous HD screens throughout your premises, but you will also make sure they are properly framed and enhanced by what is behind them – that is, the wallpaper! Picture your spa images floating on screens, with gorgeous murals that mirror the aesthetic appeal. Now, imagine the walls feature your brand name, with your logo tastefully watermarked, and your own company mission woven into the design. Now THAT is branding!

Just think: 3% or $90 million worth of wallpaper was digitally printed just 3 years ago. Today, it is nearly double that! The digital wallpaper trend is truly a destructive technology- -meaning, it will radically replace existing structures. Not too far in the future, all wallpaper will be available by ordering from a kiosk, custom, fast, beautiful—and NO MORE WALLPAPER STORES.

Digital Print WallpaperVisit this link, Wallpaper Providers, to see the list of manufacturers of all types of wallpaper. Of this list, right now, today, of more than 200 wallpaper manufacturers from around the world, nearly 30% are now using digital print technology for custom prints! Digital sign professionals help the end-user to think outside the box—or in this case—the walls. Tip: Digital Print curtains are fast becoming the rage!

Continued demand by end users for smaller quantity production runs, driven by a desire to regionalize ad campaigns, reduce inventories, and satisfy quick turnarounds will drive the digital transition.

Next up: Waiting Rooms – Where Opportunity Knocks!

Digital TV & the LobbyPOP Concept

As we provide information in this blog to fulfill our goal to create “Better Retail Through Education and Technology,” we must share what we can about the LobbyPOP premise and platform. Over the coming four years, we anticipate great growth in the arena of “video signage” and predict that the “traditional” sign industry will also come to embrace this “fringe” trend. Don’t be surprised to see the International Sign Association offer seminars to the entire sign industry on the subject!

In the meantime, here’s what we see and do:

Industry predictions about the likely penetration of digital TV over the next few years vary wildly. But for those concerned about access to information, there remains a danger that the digital revolution could leave the small, independent business even more threatened by large-chain use of technologies and costly brand-building techniques, including satellite-fed narrow-casts. How will the digital sign enterprise compete?

LobbyPOP  was launched by Sign Biz, Inc, last year, with first product packages shipping in September of 2006, to help small businesses increase their sales, credibility, and profits.  The LobbyPOP dealership is unique in the marketplace, and provides a selection of exclusive client products and services which aim to give independently owned establishments a point of difference to compete with any multiple chain.

The LobbyPOP package of complete waiting room supplements to build stronger identities includes a cornerstone product that is a point of differentiation in the marketplace: Customized waiting room “Edutainment DVD” and media package.

To ensure the success of small enterprise, LobbyPOP dealers reach out to local small businesses with free one-to-one consultations in the use of video-inspired multimedia techniques that are affordable, targeted, and as high-quality as those displayed by the large chain outlets. LobbyPOP dealers also guide their clients in developing their own company image through simple “make-over” techniques, as featured on the LobbyPOP.com website.

“The overriding aim of our program is to ensure that retail-based companies obtain sufficient knowledge and training to enable them to make the best business use of branding and multi-media techniques,” explains Teresa M Young, President & CEO of Sign Biz, Inc, and founder of LobbyPOP.

One stand-out feature of this approach is that LobbyPOP Pros are already digital sign experts – in print and graphics. By adding this dynamic element to what is already available, a very complete branding program is now available.

The mission could now be stated as, “The design and distribution of advertising and brand identity material to promote the business goods, services, and credibility of others through the mediums of audiovisual displays, murals, and floor graphics in business lobbies and waiting rooms; and by rendering sales promotion and branding advice.”

Next post: On-Demand Wallpaper!